2. Plus Size Leggings or Skirt?
This marketing effort is both incredibly foolish and somewhat offensive. Instead of using an actual plus-size model to showcase the plus-size leggings they’re promoting, the company opted to have one of their in-house models wear one leg of the leggings as a skirt. Not only is this approach disrespectful, but it’s also confusing—are they advertising leggings or a skirt?
While all businesses aim to save money, the least they could do when marketing a plus-size product is to use a plus-size model. This marketing blunder not only fails to properly represent the product but also alienates the very audience they’re trying to reach. It’s a prime example of how cutting corners can backfire spectacularly. The decision to showcase plus-size clothing with a standard-size model reveals a lack of understanding and respect for their target market. It also raises questions about the company’s commitment to body positivity and inclusivity. In an era where diversity in fashion is increasingly important, this misstep can damage the brand’s reputation and cost them customers. Companies must realize that authentic representation isn’t just a nice-to-have—it’s a necessity. This incident serves as a reminder to other brands about the importance of thoughtful and respectful marketing strategies.
